An infographic is a visual image such as a chart or diagram used to represent information or data.
We love infographics these days. Why do our brains crave infographics?
If we are trying to learn and understand something that can be difficult to truly grasp in scale or in human terms, illustrating that information in a graphic can make it more accessible to those of us who are visual learners.
It used to be, not very long ago, that you needed to hire an illustrator or designer to help you create [an infographic]. But, thanks to the web, you can now create your own collection of ideas and data without all the pain of manipulating data into a plain, old chart or bar graph form. And when they are done right, read fun and captivating, they get shared and spread, sometimes quite quickly achieving that holy grail known as viral. (Forbes, 2013)
As you've learned thus far in your media work, certain messages can be more effective in certain media. In our exploration of infographics, please consider what information this medium best suits. Comparisons and patterns are quite effectively transmitted through infographics. Consider this the next time you are tasked with a project of this type.
Get inspired: check out these visualization inspirations for ideas on how data or information can be illustrated effectively.
Get experimenting: check out these helpful links for platforms, tools, or apps for experimenting with infographic creation. In Lab, we will experiment with Adobe Illustrator. We will talk about the difference between vectors and pixels, which are the two languages of visuals.
Get sharing: upload your infographic to this image gallery. When you export from Adobe Illustrator, be sure to "Save a copy for web" as a png file type. You can see why in the adjacent graphic.