One Day on Earth & THINK Global School collaborate!

You know how to make a blog look pretty. Videos? Yeah, you've got a couple projects wrapped and uploaded on your Spot profile. Your teachers are impressed. Your friends love your photography on Facebook. You get why you put content on social media and that it has the power to reach a lot of people.

Now, let's see how large and powerful that reach actually is...

The students from TGS year 2 can tell you all about One Day on Earth, a new media project that has since 2008 blossomed into the most international film project to date. These dudes have utilized various forms of new media to activate a community from every country in the world, and they are collaborating with the world to share some powerful, universal concepts about humanity and our planet.

If we're talking about the interconnectivity of social media and the power of new media, this is the project to investigate. After their initial worldwide filming event on 10.10.10, they held another one on 11.11.11, a project to which TGS students contributed footage from the streets of Cuenca, Ecuador. This year, the world responded to their "are you interested?" call saying, "YES! We want to film on 12.12.12!" The world thinks this project is pretty special.

Lucky for us, One Day on Earth thinks we're pretty special, too.

The collaboration develops

During our term in Buenos Aires, I connected with the co-founder and executive producer Brandon Litman, who is based in NYC. As a response to a fundraising e-mail, I wrote the following:

Dear Kyle, Brandon, and the entire ODOE team,

We at THINK Global School are happy to continue engaging with your great project. Especially as we are a global, mobile high school, this concept makes so much sense to us. After using the 10.10.10 trailer in art class to discuss cinematic storytelling and participating in the production of footage for 11.11.11, I decided, as the current teacher of new media, that this project will make a wonderful continued focus in our newMedia Lab.

Crowd-sourced and funded projects like ODOE are great examples the students can learn from to understand the power of effective, purposeful, and powerful communication through digital media.

I wanted to write today to express our continued support in the project and extend an open invitation to speak more closely to my students at THINK Global School about how you've utilized our global interconnectivity to illuminate greater truths. I know you're very busy, so any depth of dialogue is appreciated.

Best of luck in your project,


I thought this would be an interesting lesson in digital correspondence and outreach :) I hope you'll be equally as thrilled as I was to see the following response:

Hi Lindsay,

We can definitely put something together. I had an idea about your program related to connectivity. As the producer of this project, I have a list of every country in the world and actively build closer ties with people and organizations to find “movers and shakers” in every corner of the planet.

I would like to see, as an experiment – how many degrees of separate it takes your class to reach every country (or as many as the class can). I think it would be incredibly interesting to realized that with a little networking a small group can connect to literally EVERYWHERE. I have a few ideas that stem from this related to 12.12.12, but what I find particularly exciting is that small motivated groups could make a movement or event like One Day on Earth.

Let’s discuss. Please see my skype handle below.



Identifying our global reach

imageOne month later, Brandon and I are ready to roll on an interesting project connecting our diverse population to the One Day on Earth project. In preparation for their third filming event, TGS students will receive access to a Google doc created by Sir Brandon himself, which will list all the countries in the world. The task is to see how far our reach...reaches. How many countries can TGS students connect to? How many locations do we access with our global connections to 'movers and shakers'?

For example:

Liisa is a 16 year-old Swede with a Facebook feed comprised of friends from England, USA, Thailand, Russia, Ghana, and so on. Liisa e-mails or messages some of her friends in said countries to say, "Hey Clarissa, I'm taking part in this project called One Day on Earth, which creates a feature film with footage from every country in the world on the same day, and I totally think you would love it. If you're down, head to the website and click Participate, or if you just want to get the word out there, post this trailer on one or two of your social media accounts. I think it's going to be a beautiful reflection of the world in a day, and I'm super psyched to see my stuff or my friends included. If they ask, tell them Liisa from TGS sent you!" Liisa places a number by that country on our shared Google doc of how many people there she connected with via social media. Turns out Liisa global reach is gargantuan...

Use the trailer above and a similar introduction like Liisa above to select online peers, the ones you have meaningful connections with. We will have newMedia Lab time to do so, and you're encouraged to keep going until the 12th!

One Day on Earth has trailers and promotional material in tens of languages. They are happy to provide whatever tools you need to make the biggest dent in the global community as you'd like: movie posters, press releases, production stills, and more if you want to take it to a new level.

#tgs4odoe  #onedayonearth

Measuring our global reach

You may be able to see how far your reach goes through viewing your Facebook activity feed or reading tweets from your friends (and I'll be reporting on your collective data nightly), but what are other ways we can track our micro outreach project as a TGS community? One Day on Earth can track and share the results of this project from their web statistics, so that we better understand how many countries we regularly access. Those results get far more accurate and informative if your friends and connections carry through signing up on the ODOE website.

Note: there aren't a lot of classrooms out there collaborating on outreach campaign for massive global projects. Brandon found this energizing.

This will run up to 12.12.12 where we will then switch our efforts from promotion to production.

Contributing our own footage

On 12.12.12, I hope many or all of you will further engage with this project and contribute footage for One Day on Earth. I know I will. Last year, the focus of footage was on a social issues, such as women's rights or the impoverished. This year's footage will be created with these direct questions in mind:

What do you have, and what do you need?

Start by answering that one to yourself silently, and then share with your peers to determine a focus of your footage. Make production crews amongst yourselves and determine your plan! I encourage the use of either the Canon 60D or the Canon Vixia camcorder, and take a peek at the ODOE collaborate page for ideas if you're lacking in inspiration.

Let's figure out how global THINK Global School really is.